B-to-B Events
Day of Drones Helps Mountain Dew Elevate Drone Racing
To promote a global partnership with drone racing organization DR1 Racing, Mountain Dew on Aug. 3 hosted media and influencers for Day of Drones, an exploration of drone culture at The 1896, a warehouse-style studio space in Brooklyn, NY. The event took place three days before the nationally televised broadcast of the DR1 Invitational and...
Special Report: Women in Events 2016
Our annual Women in Events dialogue continues this year with another impressive panel of female executives sharing their perspectives on everything from breaking through the glass ceiling (including some great ideas on the art of salary negotiation), to cultivating confidence at work and taking on the biggest challenge of them all: striking a work-life balance.
Four Insights on Leveraging Live Streaming for Events
As live streaming picks up steam, event marketers continue to gain insight on how to perfect their use of the emerging technology. Regardless of which service is utilized, executing a seamless streaming experience is vital to any brand looking to benefit from it. To get the scoop on some best practices, we tapped Andrew Kabakoff,...
Fab 50 2016: Inside Six Inspiring Installations
In an effort to make your exhibit partner selection process less painful and more informed, we recently served up our fourth Fab 50, the only editorial listing of top exhibit builders in North America. This year’s coverage not only included quick information bites about each company, its culture and capabilities, but also took a more in-depth...