B-to-B Events

B-to-B Events

September 21, 2010

HP Snags Exstream Results

Conventional wisdom dictates that the best way to woo those hard-to-impress c-suite decision makers is to fly them all to the Seychelles, put them up in the swankiest all-inclusive resort, buy them a few rounds of golf and along the way, chat up your product. The thing is, sometimes it’s better to leave the gravy...

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September 20, 2010

AARP Orlando Event Goes Digital

 Orlando@50+, the national event and expo sponsored by AARP that is expected to draw more than 25,000 people aged 50 and older to Orlando later this month, this year will feature the AARP Digital Experience, a virtual event that expands the reach of the three-day extravaganza for members, exhibitors and sponsors.

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September 17, 2010

Cisco Live! & Networkers Virtual 2010

This year’s Cisco Live! event at the Mandalay Bay Convention Center in Las Vegas was a five-day paid conference featuring content-packed days and nightly networking opportunities.

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September 15, 2010

The State of the Tchotchke

It can be looked upon as a throwaway element, but if that’s your promotional product modus operandi, you are probably just throwing away your money. If handled properly, the stuff you give away can come back to you in the form of brand loyalty and ROI. But the promo industry is in flux, with new...

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September 1, 2010

Inside the Experience Canada G20 Pavilion

When the G20 Summit hit Toronto June 25, the delegates were tasked with the big issues: the global economy, green energy and financial reform, to name a few. Canada Tourism had just one mission: to remind the world to “Think Canada” for tourism, business and investment. With this directive in mind, the Experience Canada Pavilion...

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