B-to-B Events

B-to-B Events

August 31, 2011

AMC Gives Comic-Con the Zombie Treatment

Banking on the same success its Comic-Con activation had last year when AMC launched its zombie series “The Walking Dead,” the network returned this July with a replica set from season one as it gears up for the return of the series in October. The set depicted the Merle Dixon character chained to the Atlanta...

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August 22, 2011

How MetLife Built a Virtual Team

Tasked with rolling out new retirement and annuities product features to thousands of financial advisors nationwide, MetLife insurance this spring made a virtual event for the first time a significant part of the push to connect with internal advisors, as well as third party advisors from banks and brokerage companies.

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August 15, 2011

Social Media Top Tip: Customization

EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.

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August 1, 2011

Making a Virtual Event a Community

Most event marketers who weathered the recession will tell you, there are no sacred cows anymore. Even the industry’s oldest legacy shows and events are being reevaluated. And that’s nowhere more evident than in the world of customer and user conferences where brands ranging from high-tech to heavy equipment are realizing that it’s more cost...

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August 1, 2011

Virtual Events Move to Always-On

Virtual events rose to prominence out of need, and now they are as ubiquitous as branded swag at a tradeshow. These days, most brands look at how they can pair a virtual component with an existing live one, in what has become known as the ”hybrid” event, creating a one-off virtual experience tied to that...

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