Archive

B-to-B Events

  • Launch Events: Lighting Design Ideas from Samsung Unpacked
    B-to-B Events

    Launch Events: Lighting Design Ideas from Samsung Unpacked

    Samsung Unpacked, the brand’s biannual product launch event, unveiled the company’s Galaxy Note10 and Note10+ line of premium smartphones, an updated S Pen, the Galaxy Watch Active2 and Galaxy Book S devices to an audience of more than 2,800 media, influencers and techies—along with 2.29 million livestreamers—at Brooklyn’s Barclays Center in New York City Aug. […]

  • Experience Design: Inside National Geographic's Ocean-Inspired Activation at D23 Expo
    B-to-C Events

    Experience Design: Inside National Geographic’s Ocean-Inspired Activation at D23

    To connect with and inspire Disney fans following its acquisition by Disney, National Geographic created an immersive oceanic-inspired exhibit at D23 Expo: The Ultimate Fan Event, held Aug. 23-25 at the Anaheim Convention Center in California. The annual three-day event offers Disney fans “inside-the-magic” experiences and Disney brand activations. Consumers were transported into the depths […]

  • B-to-C Events

    Strat Chats 2020: Featuring Cisco, Condé Naste, Microsoft and SAP

    A roundtable discussion on changing trends, leveraging analytics and pushing the needle toward ROI...

  • Three Ideas from Subaru on Producing Zero-waste Events
    B-to-B Events

    Three Ideas from Subaru on Producing Zero-waste Events

    Subaru of America’s marketing messaging centers around the Subaru Love Promise, and one of those promises is “Subaru Loves the Earth.” While the brand is involved in a number of sustainable and earth-friendly initiatives, for the first time, Subaru aimed its promise at its events, creating for its National Business Conference for Subaru dealers, a […]

  • Jaybird Designs Glamping Experience in Glacier National Park for Fitness Influencers
    B-to-C Events

    Jaybird Designs Glamping Experience in Glacier National Park for Fitness Influencers

    To support the launch of earbud company Jaybird’s latest true wireless headphones, Jaybird Vista, the brand designed a three-day experience, July 30-Aug. 1, for fitness influencers, athletes and wellness experts at Montana’s Upper Canvas Glamping Resort near Glacier National Park. The invite-only event included morning altitude runs through picturesque mountain climbs, an afternoon of river […]