B-to-B Events

B-to-B Events

January 28, 2010

Word-of-mouth Superstar

Part drag queen part sales pro and giver of a lot of off-color one-liners Miss Dixie Longate proves that entertainment value and marketing chops can not only fluff up a stale brand perception it can sustain enough word-of-mouth to push one savvy (and saucy) Tupperware saleswoman straight to the top. This year Dixie’s taking her...

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January 28, 2010

Hitting The Boards

EVENT MEASUREMENT dashboards are getting big play as brand marketers begin to consolidate their measurement efforts and data-mining. Don’t have one? OK timeout: A dashboard is a graphic user interface or report that houses and shows off all your measurement information in a way that’s easy to read and interpret. It’s meant to present performance...

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January 28, 2010

Happy Employees Make the Best Brand Ambassadors

AS MARKETERS TRY TO  BUILD WORD-OF-MOUTH BUZZ a few have realized the ultimate influencers may already be on their payrolls. McDonald’s Hewlett-Packard and Amtrak have found that engaging employees as brand ambassadors gives them credibility and the employees a sense of pride. It’s an approach that benefits both sides.

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