B-to-B Events

B-to-B Events

June 2, 2011

Then and Now: Eco-friendly Materials

In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this eco-installment, we re-examine green-friendly trade show booth materials, which...

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June 2, 2011

Call to Photo Activation

Photo marketing is a valuable tool for a variety of reasons. It’s an incentive to get consumers to interact with your brand, it captures data, it serves as a long-lasting memento and generally drives eyeballs to your website during the photo retrieval process. But what’s next on the horizon for photo marketing? Once that photo...

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June 2, 2011

Boeing is Incredible Again with 747-8 Reveal

You might say it takes a village to pull off an event as big as the reveal of the newest Boeing airplane, the 747-8 Intercontinental, which also happens to be the largest commercial aircraft built in the U.S. and the longest passenger aircraft in the world. At least that’s how David Okrent, brand manager for...

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May 24, 2011

Volkswagen Press Reveal Brings Beetle Ad to Life

The April 18 press reveal in New York City for the 2012 Beetle captured the essence of the newly redesigned car via dramatic video projections that brought to life the vehicle’s Super Bowl ad and created an immersive experience for the 260 industry writers and lifestyle media in attendance.

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May 5, 2011

How Microsoft Made Comdex Attendees Happy

When Comdex resurrected itself as a virtual show last November after the live event was dormant for eight years, longtime sponsor and exhibitor Microsoft got back on board, but this time with a soft sell strategy that was less about plugging the company’s products and more about helping Comdex attendees find solutions to their biggest...

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