Articles
Street Marketing: Zone Labs Uses Wallet Drop To Tout Security
Zone Labs an Internet security software manufacturer just “strategically lost” 5 000 wallets on the streets of San Francisco to raise awareness of online identity theft and promote its product as a solution. Wallets contained collateral directing consumers to report their find at a custom web site; everyone who did was entered in a...
Word To Your CEO: Exelon Exec Causes Flap At Tut Exhibit
Is it possible for ceos to show a little too much love for the events they sponsor? Apparently the answer is yes and the top boss of Exelon found out the hard way. Exelon is sponsoring the seven-month run at Chicago ’s Field Museum of “Tutankhamun and the Golden Age of the Pharaohs ”...
Mobile Marketing: All Spins Through Manhattan
Unilever’s all laundry detergent ended a two-week single-market mobile campaign aimed at driving home a key product attribute. The exteriors of the two “small & mighty Clothes Buses” were covered with 32 loads of shirts pants pjs and socks. The message: One container of all can tackle an awful lot of laundry.
Guerrilla: Ikea Spreads Furnishings Throughout NYC
Ikea stormed into New York City during the International Contemporary Furniture Fair with a street campaign that brought the chain to life. The catch? The retailer wasn’t invited to the event. Instead Ikea set up shop across the street from the Jacob K. Javits Convention Center the fair’s home with its own Ikea Everyday...