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B-to-C EventsPropel Adds Live Music to its Co:Labs Fitness Events
Propel is continuing the momentum started last summer when it promoted the reformulation of its electrolyte-rich flavored water product with fitness events surrounding trendy exercises in New York City and Los Angeles. This year, Propel is relaunching its Co:Labs fitness events, tying in live music and a fresh collaboration, and punctuating the season with the […]
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B-to-C EventsM&M’s Celebrates 75 Years with an Homage to its Iconic Campaigns
Consumers have gotten to know the colorful personalities of the M&M’s thanks to memorable advertising and marketing efforts over the last 75 years.
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B-to-C EventsSports Sponsors Score With Digital Activations
From 24-hour coverage, to fantasy leagues, to apps and second screen, actually watching a game makes up just one slice of a fan’s experience with his or her favorite sport.
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B-to-C EventsStunts: Xfinity Takes ‘Fast and Furious’ Fans on a Thrill Ride
To take advantage of the active fan base surrounding “The Fast and the Furious,” and leverage the synergy between the speed-centric movie franchise and the new Xfinity Gig internet service, Comcast companies Xfinity and Universal Pictures teamed up on a “drive-out” cinema stunt. Two unsuspecting fans thought they had won a contest to view the […]
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B-to-C EventsHow Buick Engaged Fans at the NCAA Final Four Tournament
To capture the attention of younger and affluent audiences, Buick activated several experiences designed to entertain and eliminate pain points for fans at the NCAA Men’s Final Four college basketball tournament, March 31 to April 3 in Phoenix, AZ. The program included a large-scale activation at Fan Fest and a city-wide Grab-A-Buick ride program. It […]