Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Advance Auto Parts Carves Out a Tour for Millennial DIY Consumers
    B-to-C Events

    Advance Auto Parts Carves Out a Tour for DIY Millennials

    For the past four years, Advance Auto Parts has targeted automotive do-it-yourselfers with a mobile tour hitting store events and outdoor festivals. This year, the brand has rolled out fresh engagements for its perennial program plus a whole other tour to target millennials. The 10-month Restoration Tour kicked off on March 10 at Daytona Bike […]

  • B-to-C Events

    How to Gain Ground on Millennials

    Clear as day, I remember sitting in sixth-grade English watching the teacher scrawl some kind of code across the blackboard with the image of a spider web drawn next to it. “It’s called the World Wide Web,” she said.

  • Amope Mobile Fashion Truck
    B-to-C Events

    Amope’s Mobile Boutique at Fashion Week Puts a Premium Spin on Insoles

    We often think of shoe insoles as an unglamorous pharmacy purchase. Amope at Fashion Week in New York City, Feb. 9-17, put a premium spin on the category by showcasing its GelActiv insoles for stylish shoes in the mobile ShoeLove boutique. The program helped Amope expand its brand perception beyond the product consumers know Amope […]

  • Five Questions with Electronic Arts Event Producer Corbin W. Bourne
    Editor's Picks

    Cover Story: How Experiential Marketing is Elevating the Esports Industry

    It's one of the biggest misconceptions about gamers. That they’re solitary creatures who prefer communicating via headsets and through screens rather than in person or as a community.

  • YouTube Creators Curate Tiny Homes for a Google Product Block Party
    B-to-C Events

    YouTube Creators Curate Tiny Homes for a Google Product Block Party

    Google showcased the synergy between two of its products, Google Home (a hands-free speaker and home assistant) and the Google Play Music service, with block party activations in Los Angeles and New York City featuring YouTube creators demonstrating the products’ uses in “tiny home” environments. The events kicked off Q1 for the brand, and supported […]