Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • How Intel Extreme Masters Continues to Drive the Evolution of the Esport Tournament
    B-to-C Events

    How Intel Extreme Masters is Driving the Growth of Esport Tournaments

    It’s eerily quiet in the halls of Oracle Arena in Oakland, CA, when I arrive Nov. 20 for Intel Extreme Masters, or IEM—the longest running esports tournament in the world. Two groups of middle school-aged boys pass each other in the hall and offer an update: “Nine to two already? Holy shit.” I veer into […]

  • Contours Baby Stroller Stunt
    B-to-C Events

    Viral Stunt: How a Baby Stroller Brand Pushed Adults to Demo

    Baby product manufacturer Kolcraft promoted its new Contours stroller system with an experience that every adult (or perhaps just us) has fantasized about at one time or another—a ride in an oversized stroller.

  • JetBlue’s Time Travel Agency Kick off Seasonal Service to Palm Springs
    B-to-C Events

    Throwback Events Promote JetBlue’s Service to Palm Springs

    A 1960s-inspired travel agency pop-up and gate-side fashion show helped JetBlue celebrate its inaugural flight from New York City to Palm Springs for the season. The events, which took place Nov. 11-12, were inspired by the brand’s custom RetroJet put in service for the seasonal flights to the warm California oasis. It also paid homage […]

  • Tailgating: State Farm Drives NFL Game Days from a Tiny House
    B-to-C Events

    Tailgating: State Farm Drives NFL Game Days from a Tiny House

    State Farm created a physical manifestation of combined home and auto insurance coverage with the RoadHouse, a “tiny house” on an extended 15-foot Ford F350 Dually pickup truck that’s engaging tailgaters at NFL games this football season.

  • Five Ways Intuit Increased Networking at Quickbooks Connect
    B-to-B Events

    Five Ways Intuit QuickBooks Increased Conference Networking

    Three years ago, finance and tax software brand Intuit created QuickBooks Connect, a conference designed to transform the perception of QuickBooks in the marketplace from a piece of software to a small business solutions ecosystem. To further its brand mission this year, QuickBooks offered its four target attendee groups (accountants, small business owners, developers and […]