Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.

B-to-C Events
Amope’s Mobile Boutique at Fashion Week Puts a Premium Spin on Insoles

March 28, 2017

We often think of shoe insoles as an unglamorous pharmacy purchase. Amope at Fashion Week in New York City, Feb. 9-17, put a premium spin on the category by showcasing its GelActiv insoles for stylish shoes in the mobile ShoeLove boutique. The program helped Amope expand its brand perception beyond the product consumers know Amope […]
Editor's Picks
Cover Story: How Experiential Marketing is Elevating the Esports Industry

March 24, 2017

It's one of the biggest misconceptions about gamers. That they’re solitary creatures who prefer communicating via headsets and through screens rather than in person or as a community.
B-to-C Events
YouTube Creators Curate Tiny Homes for a Google Product Block Party

March 9, 2017

Google showcased the synergy between two of its products, Google Home (a hands-free speaker and home assistant) and the Google Play Music service, with block party activations in Los Angeles and New York City featuring YouTube creators demonstrating the products’ uses in “tiny home” environments. The events kicked off Q1 for the brand, and supported […]
B-to-C Events
Steal-Worthy Ideas from Fashion Brands at Coachella

March 8, 2017

Fashion Week has a rival—Coachella. Over the last few years, fashion has dominated the conversation surrounding the Indio, CA-based music festival.
B-to-C Events
Here are Five of the Most Recent TV Show Pop-Up Experiences

March 6, 2017

You can’t go a month without hearing about the opening of another TV show pop-up food and beverage experience. Brands, event professionals and other partners are breathing new life into TV classics by harnessing the power of super fans, nostalgia marketing and foodie and coffee culture. For a taste of the TV show pop-up tactic, […]