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B-to-C EventsStunts: Xfinity Takes ‘Fast and Furious’ Fans on a Thrill Ride
To take advantage of the active fan base surrounding “The Fast and the Furious,” and leverage the synergy between the speed-centric movie franchise and the new Xfinity Gig internet service, Comcast companies Xfinity and Universal Pictures teamed up on a “drive-out” cinema stunt. Two unsuspecting fans thought they had won a contest to view the […]
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B-to-C EventsHow Buick Engaged Fans at the NCAA Final Four Tournament
To capture the attention of younger and affluent audiences, Buick activated several experiences designed to entertain and eliminate pain points for fans at the NCAA Men’s Final Four college basketball tournament, March 31 to April 3 in Phoenix, AZ. The program included a large-scale activation at Fan Fest and a city-wide Grab-A-Buick ride program. It […]
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B-to-C EventsSchool Bus Food Truck Sampling Drives Enjoy Life Foods’ Allergy-Free Messaging
Enjoy Life Foods, which makes allergy-friendly food products, conducted a study several years ago that found that consumers with food allergies or concerns about ingredients are 137 percent more likely to purchase products if they’ve sampled them first. It’s why the brand has embraced sampling tours and in March launched its latest one—a 28-week tour […]
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B-to-C EventsInside Glade’s Multisensory Pop-up in New York City
To drive sales of candles and give the brand an off-the-supermarket-shelf presence, Glade hosted a pop-up in the Meatpacking District of Manhattan that offered consumers a multisensory pop-up experience.
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B-to-C EventsAdvance Auto Parts Carves Out a Tour for DIY Millennials
For the past four years, Advance Auto Parts has targeted automotive do-it-yourselfers with a mobile tour hitting store events and outdoor festivals. This year, the brand has rolled out fresh engagements for its perennial program plus a whole other tour to target millennials. The 10-month Restoration Tour kicked off on March 10 at Daytona Bike […]