Rachel Boucher, Author at Event Marketer

Author archive for Rachel Boucher

January 14, 2013

CES 2013: Hisense

TV and home electronics and appliances manufacturer Hisense sure made a statement in the space that for many years housed Microsoft’s booth.

January 14, 2013

CES 2013: Canon

Canon’s generous footprint included a live performance stage and observation deck.

January 14, 2013

CES 2013: Audi

Dubbed The Black Cube, Audi’s booth literally makes you see the light—from across the show floor.

January 14, 2013

Consumer Electronics Show 2013 Overview

January 9, 2013

How Strong Sales and Social Media Changes Three Tours

There is always an element of risk when it comes to launching a new event program. But it can often be even more challenging to build on the success of that program’s first few years. Sure, it’s going great, but which parts of the activation should be expanded in the coming year to gain maximum...