Author archive for Rachel Boucher
HP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics
HP for a second summer went after the digitally savvy audiences at Panorama Music Festival, this year July 28-30 on Randalls Island Park in New York City, integrating its products into two high-tech experiences for attendees on-site. The first, The Lab, where nearly 200 HP products and accessories powered hands-on exhibitions by local artists handpicked...
Trade Show Tips: How to Choose the Best Exhibit Space
You’ve decided that investing in face-to-face marketing will achieve your brand awareness and lead generation goals, now it’s time to get down to the business of creating a plan
Podcast: Attendee Heat Maps, Empathy VR, and the Seventh Era of Marketing
In Episode 4, we unpack trends and insights from across the entire experiential marketing sector…
Street Stunts Give New Yorkers a Taste of Alabama
Through street stunts and an interactive activation, the Alabama Tourism Department set out this summer to educate New Yorkers, and beyond, about all that Alabama has to offer. (Did you know that no out-of-state corporations own property along its Gulf Coast beaches? Or that Frank Stitt’s Highlands Bar and Grill in Birmingham has been a...