Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Dell_SXSW_VR_2018
    Video

    Watch: Inside The Experience by Dell Lounge at SXSW

    Dell Technologies’ audiences and solutions run the gamut. For its six-day event program at SXSW in Austin, March 10-15, Dell focused on its creative audience with a program that aligned with each phase of the festivals. Read the full story here.

  • Inside Celebrity Cruises' Progressive Culinary Launch Event for Media and Influencers
    B-to-B Events

    Inside Celebrity Cruises’ Progressive Culinary Launch for Media and Influencers

    As part of what it calls a two-year conversation surrounding the November launch of its newest luxury cruise ship, Edge, Celebrity Cruises has unveiled different aspects of the ship. For the “next chapter” of the marketing surrounding the launch, the brand wanted to focus on the ship’s culinary offerings—a challenge, considering the ship has 29 […]

  • Four Things You Need to Know About the FTC's Latest Crackdown on Influencers
    B-to-B Events

    Four Things You Need to Know About the FTC’s Latest Crackdown on Influencers

    If you caught one of the many headlines late last year on the Federal Trade Commission’s (FTC) campaign to enforce rules surrounding influencers on social media, you may be wondering whether your brand and your influencer partners are doing it right. Here’s the topline: The FTC publicly announced a settlement it reached with two YouTube […]

  • HP and Intel Activate a 'Digital Artistry House' at SXSW
    B-to-B Events

    HP and Intel Put Their Art-Inspired Tools in the Hands of Creatives at SXSW

    In a one-day engagement blitz, HP and Intel on March 13 set out to convert the creatives attending the interactive festival at SXSW into users of the Z suite of HP products, powered by Intel technology, with the Digital Artistry House experience. The brands took over Austin restaurant Icenhauer, transforming the century-old building on Rainey […]

  • SXSW 2018: Inside The Experience by Dell Technologies
    B-to-C Events

    Programming SXSW: Dell Speaks to Creators with Story-Driven Demos

    Dell Technologies’ audiences and solutions run the gamut, from IT clients and consumers to servers and storage, and beyond. For its six-day event program at SXSW in Austin, March 10-15, the brand focused on its creative audience with a program that aligned with each phase of the festivals, including film, music, technology and innovation, and […]