Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • MobileIron Takes its Annual Conference on the Road to Private Homes
    B-to-B Events

    To Encourage Attendee Interactions, MobileIronLive Welcomes Attendees ‘Home’

    Enterprise security company MobileIron each year brings together IT professionals for an annual conference on getting more value and better usage out of its mobile security platform. While in the past the event involved several hundred attendees in a hotel convention center, this year the brand shook up the format with an unconference and more […]

  • Uniqlo Block Parties Engage Shoppers, Drive Them to Nearby Stores
    B-to-C Events

    Uniqlo Block Parties Engage Shoppers, Drive Them to Nearby Stores

    Uniqlo’s annual release of its graphic t-shirts or “UT” collection serves as a platform to engage consumers through art, culture and self-expression as the brand partners with different licensees and designers on the shirt designs. For the release of the collection this year, Uniqlo created block party-style activations near its stores in major markets, including […]

  • Pie in the Sky: JetBlue Offers Cross Country Pizza Deliveries
    B-to-C Events

    JetBlue Takes ‘On-Demand’ to New Heights with Transcon Pizza Deliveries

    To highlight its transcontinental routes in an unconventional way—a delicious one, one might argue—JetBlue took its “New York’s Hometown Airline” tagline to new heights by making deliveries of authentic, New York-style pizza via transcon flights from New York City’s John F. Kennedy Airport to LAX. The promotion, dubbed “Pie in the Sky,” came as JetBlue […]

  • MillerCoors Immerses Distributors in its Portfolio of Brands
    B-to-B Events

    How MillerCoors Transformed a Reception into a Brand Immersion for Distributors

    The reception at MillerCoors’ Distributor National Convention has taken many shapes over the years—unfolding indoors in ballrooms and outdoors along streetscapes. The evening event is intended to feel like a networking party for the more than 3,000 folks in attendance with the intention to highlight all of the brands and messaging presented during the day’s […]

  • Buick Revamps its NCAA Final Four Activation with the Fandom University Experience
    B-to-C Events

    Buick Revamps its NCAA Final Four Activation with the Fandom University Experience

    To establish a cohesive platform surrounding its sponsorship of the NCAA, Buick for the Final Four Fan Fest this year in San Antonio, TX, March 30 through April 2, reimagined last year’s footprint to create the new Fandom University experience. Buick, positioning itself as a premium, up-market automobile brand, leveraged a 7,500-square-foot activation footprint and […]