Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • A Step-by-Step Look at Infiniti’s Elevated Launch Event for the QX50
    B-to-B Events

    A Step-by-Step Look at Infiniti’s Elevated Launch Event for the QX50

    In the automotive industry, launch events often include the media, of course, a ride and drive and a luxury hotel. For the global launch of the Infiniti QX50, the auto brand took this traditional industry affair a step further with additional audiences, the use of unexpected venues, excursions, wellness options and an auto show-style activation. […]

  • VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In
    B-to-C Events

    VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In

    With its bumping music and bright purple branding, VH1’s Glam N Go Beauty Truck that hit the streets of New York City, Feb. 27-28, gave passersby a glimpse into the network’s newest reality series, “VH1 Beauty Bar.” To drive tune-in for the premiere on Feb. 28, the network parked the converted box truck in six […]

  • WE tv Embeds Itself Among Times Square Attractions with the 'Bridezillas' Museum
    B-to-C Events

    WE tv Embeds Itself Among Times Square Attractions with the ‘Bridezillas’ Museum

    For nine years, the docuseries “Bridezillas” on WE tv introduced the world to the cultural phenomenon of brides-to-be making over-the-top wedding plans and demands and, in general, losing their shit before their big day. So, when fans demanded a reboot, the network delivered, and to drive tune-in to the premiere of “Bridezillas” on March 2, […]

  • 10,000 Bouquets: FTD and PopSugar Celebrate International Women's Day
    B-to-C Events

    10,000 Bouquets: FTD and PopSugar Celebrate International Women’s Day

    Flowers are an ageless item, able to transcend generations as a symbol of celebration. To celebrate International Women’s Day on March 8, floral delivery network FTD and millennial lifestyle media site PopSugar handed out 10,000 custom bouquets to consumers in New York City. The campaign, dubbed #PetalsForProgress, gave women (and men) a chance to participate […]

  • Mtn Dew NBA All-Star
    B-to-C Events

    Mtn Dew Kickstart Gives Fans Courtside Access at NBA All-Star Weekend

    One might argue that NBA games are as much about who’s sitting courtside as they are about the live gameplay. That “courtside” piece of basketball culture inspired NBA sponsor Mtn Dew’s presence at NBA All-Star Weekend, Feb. 16-18, in Los Angeles, where it gave fans the kind of access to the game typically reserved for […]