Author archive for Rachel Boucher
EM@MLB FanFest, Part II: Under Armour, Chevy and More
There’s no better way to win the hearts of wannabe professional baseball players than to create the experience of the best kind of field action there is— pitching, stealing bases and catching fly balls. At this year’s MLB FanFest, Under Armour offered just that, and the opportunity to share all the fun with friends.
Intel Focuses on Retail with Six-Month World Tour
Intel wants consumers to know that it’s more than just a chipmaker. So to demonstrate its breadth of innovations to the public, in May it launched a six-month global tour to give consumers the opportunity to experience and interact its technology through Intel-based devices. The tour kicked off in New York City and hit Chicago,...
Celebrity Cruises Lawn Club Experience
Celebrity Cruises for the first time steered its way into experiential marketing on June 10 and 11, giving consumers a taste of the luxury brand’s iconic, top-deck Lawn Club on its five Solstice-class ships in Grand Central Terminal’s Vanderbilt Hall.
Celebrity Cruises Brings Lawn Experience to Grand Central
Celebrity Cruises for the first time steered its way into experiential marketing on June 10 and 11, giving consumers a taste of the luxury brand’s iconic, top-deck Lawn Club on its five Solstice-class ships in Grand Central Terminal’s Vanderbilt Hall. The event supported a two-day promotional sale as part of a larger national campaign to...