Author archive for Rachel Boucher
JetBlue Freshens Up The Premium Flying Experience
JetBlue Airways made a name for itself in the industry by promoting how its flying experience is different—the legroom, the TVs, the free snacks. To promote “Mint,” its new premium front-of-the-cabin service, the airline set out to show how it does premium differently, too. The Mint Room at The Grove, a four-day atrium-inspired outdoor lounge,...
Four Ways To Leverage The Element Of Surprise In Events
For its latest campaign, The Surprise Inside Project, Cracker Jack surveyed 1,000 parents nationwide to find out what makes a memorable family moment. Nearly three-quarters of American families said the best memories involve surprises, with nearly one-quarter of parents springing a surprise experience on their families as often as once a week. Building off these...
How Cracker Jack Is Taking Its Iconic Mystery Prizes Into The Digital Age
Cracker Jack is the original “master of surprise,” having satisfied the snacking masses for more than a century with its molasses-coated popcorn and peanuts, and nominal mystery prize buried inside each box. Leveraging that brand heritage, Cracker Jack launched The Surprise Inside Project, a nationwide movement to help parents deliver small, meaningful surprises to their...
Milo’s Kitchen Targets Doggies With Treat Truck
There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo’s Kitchen is traveling to dog-friendly events...