Author archive for Rachel Boucher
Toyota Takes its Dealers on an Emotional Journey
At the close of the business portion of Toyota Motor Sales’ annual national dealer meeting in Las Vegas last fall, one dealer, or “partner” as the brand calls them, walked up to Bob Carter, svp-automotive operations for the car manufacturer’s U.S. unit, to offer a little feedback.
Lysol Launches Foaming Soap with Spa Experience
Lysol is showing off its softer side with Lysol Touch of Foam, a new line that offers the sanitizing formula consumers have come to expect from the brand with a moisturizing finish. To drive trial among female consumers, the brand hit the road with the Touch of Foam Mobile Hand Spa. The eight-week tour began...
Rémy Martin Treats Influencers to VIP-Style Night
Champagne cognac brand Rémy Martin on May 1 kicks off the second iteration of its Ringleader influencer program, which is designed to help loyal consumers achieve “celebrity status” with a big night out on the town. At brand activations in high-end nightclubs across the country, consumers will be invited to answer a series of questions...
Hallmark Pulls off a Paperless Conference
The 102-year-old Hallmark brand is a $4.1 billion business reminder that our e-society still values a meaningful message delivered in a physical form, be it a greeting card, plush toy or figurine. But like most (if not all) 21st century companies, Hallmark is busy forging a new path into the future, leveraging digital strategies to...