Author archive for Rachel Boucher
Vanity Fair Tour Gives Women And Charity A Lift
Women like support—from each other and from their lingerie. So to give them an opportunity to experience both, and promote some new products as part of one of its largest brand overhauls in 100 years, Vanity Fair Lingerie launched the #LiftTOUR. The tour kicked off in Vanity Fair’s hometown of Bowling Green, KY, on July...
Technology Inspires LG’s Art of the Pixel Gala
The pillared front façade of Gotham Hall on Broadway in New York City glowed an LG magenta on Sept. 17, a little taste of the colors and experiences that awaited guests inside. The part gala, part awards program, part press event was the culmination of LG Electronics USA’s Art of the Pixel competition, which helped...
Projection Mapping at LG’s Art of the Pixel Gala
LG Electronics USA on Sept. 17 hosted member of the press, executives and clients at a black-tie gala honoring students at nine top U.S. art schools who were invited to create pieces as part of the LG Art of the Pixel competition. To display the finalists’ work, LG turned to projection mapping that lit up...
How Cannabis Events Are Lighting Up the Industry
Ahhhhhhhhh, cannabis. Marijuana. Mary Jane. Reefer. The leafy green plant, once the stuff of stereotypical subcultures, is hitting the mainstream. States are decriminalizing it, recognizing it in medicine, and two have inked landmark decisions over it—despite it remaining a federally illegal drug. After legalizing cannabis for recreational use in January, Colorado began letting retailers sell...