Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • LG Final Four Fan Fest
    B-to-C Events

    LG Recruits Consumers In Final Four Fan Fest Experience

    To strengthen its sponsorship of collegiate sports, LG returned to the NCAA Final Four Fan Fest April 3-6 at the Indiana Convention Center in Indianapolis, IN, with a brand new footprint. Different from previous years’ experiences surrounding LG House, and products displayed in a home environment, the new 4,500-square-foot LG Training Facility was designed like […]

  • Instameet Social
    Blog

    Meet-Up Trends: The White House’s First InstaMeet

    We’ve heard of Twitter tweet-ups and Meetups, but the White House a few weeks ago helped shine a spotlight on another meet-up trend: the InstaMeet for Instagram. On March 21, America’s most famous address opened its doors to a select group of Instagram users for the 11th Worldwide InstaMeet, selecting 20 Instagrammers from an applicant pool […]

  • mophie sxsw social stunt
    B-to-C Events

    Mophie Enlists St. Bernards for a SXSW Social Stunt

    Mophie leveraged the help of the iconic St. Bernard dog to generate some pretty adorable brand awareness with a social stunt at South by Southwest in Austin, March 13-15. Partnering with the St. Bernard Rescue Foundation and a team of St. Bernards, a breed from the Swiss Alps originally bred for rescue, the mobile battery […]

  • Nike Zoom Arena2 2015 @ NBA All-Star Weekend Zoom City 2015
    B-to-C Events

    Nike Plugs Into NBA All-Star Weekend

    For the NBA All-Star Weekend Feb. 12-15, Nike produced three activations that engaged consumers and VIPs in the art of Nike and #ZoomCity. The first activation was a pop-up store at the corner of Bowery and Great Jones streets in Manhattan with an LED-surface exterior that in one display rotation looked like a signature Nike […]

  • iBeacon
    B-to-C Events

    Inside SXSW’s New iBeacon Strategy. Hint: They Were Everywhere

    South by Southwest, and its conference and festivals spanning music, film and interactivity, is known for pushing boundaries and introducing trends. Especially when it comes to technology. At this year’s SXSW technology was, in a sense, omnipresent as organizers conducted what they called the largest deployment of iBeacons yet at an event. More than 1,000 […]