Author archive for Rachel Boucher
Five Tips For Nailing the Black Tie Event
LG Electronics USA in September hosted the Art of the Pixel Gala, the kind of event most of us get to experience maybe once a year—which is just the level of expectation the brand wanted to set. The gala launched a new LG TV and it brought together celebrities, press, executives, clients and student-finalists from...
Using Oculus Rift, Mechanics Get a Lesson in Bosch
Since its release, Oculus Rift has thrilled gamers and inspired marketers to redefine the “immersive” consumer experience. Some are pioneering fresh territory. This season, Bosch Automotive Aftermarket U.S., manager of supply logistics and sales of automotive spare parts, is applying virtual reality to b-to-b events. The 25-week Bosch Xperience Mobile Tour is taking automotive parts wholesalers,...
Steal-Worthy Ideas from Music Festival VIP Packages
Dutch company G3 Festivals in September officially launched an exclusive lodging service in the U.S. at the EDM festival TomorrowWorld, Atlanta. The luxury tents have hardwood decks, wooden camp beds, fluffy pillows, a table and chairs as well as lighting and a cubby for valuables. Located next to a 24-hour reception, bar and restaurant, lounge...
Pop-Ups: Three Ways Eight O’Clock Coffee and Warner Bros. Brewed Engagement
Eight O’Clock Coffee and Warner Bros. Television Group from Sept. 17 to Oct. 18 recreated the fictional coffee shop Central Perk from the hit series “Friends,” a pop-up in the SoHo neighborhood of Manhattan in celebration of the show’s 20th anniversary. Consumers could stop in, pick up a free cup of coffee and be immersed in...