Rachel Boucher

“Vikings” is one of History’s most successful TV shows, which is why for the past few years the brand has brought the series to life through immersive San Diego Comic-Con activations. This year’s convention marked the third year History has activated a “Vikings” program. So, how does the brand make sure what it’s offering is […]

It’s that moment you survey the crowd at a music festival from an exclusive vantage point. That moment your kid plays catch with a professional baseball player. That moment you surprise your sweetheart with the ultimate culinary date night (you rock star, you).

Marketers looking at concert event sponsorships to amplify brand messaging are looking in the right direction. A new study by event marketing technology company Tagkast has found that, among all event attendee types, concert attendees are most likely to share branded photos on social media and produce social endorsements for brand sponsors. Concert activations hold […]

Wellness TruFood, a new category of dog and cat food that contains nutritious ingredients like chia seeds, kale and yogurt cultures, on June 25 kicked off a national pet sampling tour with an event in New York City. The event, called Barkfest, featured a roster of pet-friendly activities at the Madison Square Park Dog Run, […]

To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched its latest experiential asset—the Air Force Performance Lab, which it is calling its most personalized mobile tour yet. Designed to highlight career opportunities, the Lab has activated eight times since its launch on May 18. And after visiting air shows, […]