Author archive for Kenneth Briodagh
The iPad Cometh
It’s only been around for a few months, but it’s already kicking apps and taking names. Apple has sold more than three million units of its new iPad tablet since it launched in April, racking up about one sale every 2.3 seconds. And among those lining up to buy are event marketers and their industry...
Jeep Rocks and Rolls Across the Country to Introduce Vehicles
Jeep this summer is hitting 16 markets with a series of ride and drive events that give consumers a chance to test their limits on steep off-road driving courses. The Rocks and Road tour is a full-day experience that is visiting air shows, festivals and state fairs until October to show off the brand’s new...
The Army and Air Force Score Leads
Every event marketer knows that lead qualification starts with data collection, but collecting the right data makes all the difference. Unfortunately, ticking off an “interested in more information” box on an exit survey is easy to do, and thereafter also easy to forget. Instead, what if it were possible to track attendees’ exact behavior at...
TLC, Lifetime and Sensodyne Get Glassy-Eyed
A box truck’s a box truck, no matter how you dress it up, unless of course the truck is a dental clinic or beauty salon, or even a swimming pool. This spring, brands like Lifetime Network, Sensodyne and TLC ditched the flashy graphic wraps and instead hit the streets with custom-designed glass-enclosed mobile vehicles.