Author archive for Kenneth Briodagh
Clear Channel Unveils Digital Dunk Tank
This summer, Clear Channel Spectacolor, a division of Clear Channel Outdoor, is activating in New York City the “Times Square Dunk Tank,” an interactive billboard, Facebook app and live interaction program designed to appeal to consumers and impress advertisers.
Claritin Offers EcoCab Rides
Claritin Canada, a division of Merck, for a week in May took over Toronto’s streets with the Pedal for a Greener City campaign. The month-long initiative offered free EcoCab rides to residents and invited them to help create a greener city by voting for one of three potential urban green projects proposed for Evergreen Brick...
GoGo squeeZ’s Tour Gets Kids Kicking
Healthy fruit-in-a-pouch snack brand GoGo squeeZ, a division of Materne North America, has launched the Pass the Play (PTP) program across all the brand’s experiential marketing this year, and the first execution is centered on a little green ball. The program is designed to advocate social, active play among children and distribute samples of the...
Social Media Top Tip: Pinterest
In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.