In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.
This month, EM takes a dive into one of the hottest new platforms in social media: Pinterest. Pinterest is an online bulletin board that allows users to organize and share their favorite things from all over the web. Most users have been making Pinterest a place to share and curate content like project tips and images. They browse other users’ “pinboards” to discover new bits of content and get inspiration from other users who have the same interests. Recently, brands are getting more and more active on the site, posting new products, tips for using them and fun ways to get involved with brand activations.
The user demographics are very attractive; more than half of all users are 25 to 44 years old, 80 percent are women and half make between $50,000 and $99,000 in annual income. Most tellingly, the average user spends more than an hour at a time on the site, as compared with 36 minutes on Twitter and about 45 minutes on Facebook. For South by Southwest this March, Pinterest was all abuzz about bands, films and activations, and CBS Interactive’s technology experts at CNET were among the best, pinning live from the streets of Austin. CNET has 900 followers for its main page (that’s a lot for a new platform) and more than 1,200 on its SXSW-specific pinboard. EM sat down with Nathan Bransford, social media manager for CNET, to pick his brain about how to bring the rising tide of Pinterest to bear on your next event.
So download the PDF and read on, as we outline the top ways to pin your events to this social network.