Author archive for Kenneth Briodagh
NBC Rolls Mobile Experience to Sunday Night Football Games
The network that brings America one of its favorite Sunday night traditions is giving fans the chance to experience the game like never before. For each Sunday of the NFL season, NBC’s 38-foot Sunday Night Football coach is visiting games all over the country and inviting fans to come on board for a live game...
EventTech 411: Mobile Device Strategies
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s...
Lion Forge Comics Uses Experiential to Break Through
The comics industry is extremely top-heavy. Industry giants DC and Marvel dominate it, with a huge space between them and the next tier of publishers. Trying to launch a new brand in this space, without being a subsidiary of one of the giants, is pretty near impossible.
Johnson & Johnson Teams Up with FIFA
Johnson & Johnson has signed on as a sponsor of the 2014 FIFA World Cup, one of the biggest sporting events in the world, and it has deployed subsidiary brand DePuy Synthes Mitek Sports Medicine to serve as the official sports medicine partner for the tourney. To promote the partnership, and raise awareness around injury...