Kait Shea

Kait Shea

Author archive for Kait Shea

November 1, 2021

Halloween Roundup: Nine Experiences That Delivered Scary-good Engagement Tactics

There’s something about Halloween that inspires scary-good experiential programs, and this year was no exception. With greater opportunities to activate after a low-key 2020 Halloween season, a variety of brands came out to celebrate with spooky pop-ups, haunted houses and other immersive experiences built to send chills down attendees’ spines. Some even went as far...

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October 25, 2021

Five Compelling Activations from a Pared-down New York Comic Con

Even with limited attendance and big-name sponsors like Marvel and DC Comics sitting this year out, New York Comic Con (NYCC) served as the largest indoor in-person event held in New York City since 2019. While some speculated that the pared-down show, this year Oct. 7-10 at the Javits Center, would be a flop, the...

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