Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
SXSW 2026: 18 Experiential Ideas and Themes Worth Stealing

March 20, 2026

For the first time in more than 30 years, organizers of the SXSW Conference & Festivals overhauled the show with a decentralized format that unfolded across downtown Austin—and brands activating around the city adjusted accordingly.
B-to-C Events
The Brief: Delivery Runners and Color Seasons

March 16, 2026

This week’s hot takes on hot topics in experiential marketing cover racecourse Delivery Runners, a Hut Crust Connoisseur role and finding your “color season” at the inaugural COLORfest.
B-to-C Events
Five Ways to Turn Pinterest’s Trends Data into an Event Strategy

March 13, 2026

Over the last six years, the Pinterest Predicts annual trends report has had an 88-percent accuracy rate, making it less of a forecast and more of a blueprint for what's to come
B-to-C Events
The Brief: Gutter Parties and ‘Pollen PuttPutt’

March 9, 2026

This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.
Sponsorships
As the World Cup Nears, MLS’s CMO is Betting on Experiential

March 9, 2026

With a primetime broadcast property to promote and the 2026 FIFA World Cup around the corner, Major League Soccer (MLS) is casting a wide net on the soccer ecosystem.