Author archive for Jessica Heasley
EM’s year in review
EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking Saying that this was one of the industry’s toughest years on record would be an understatement. First the banking industry imploded on itself...
The FTC calls bloggers to task
The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board