Jessica Heasley

Jessica Heasley – Page 26 – Event Marketer

Author archive for Jessica Heasley

January 28, 2010

Face-Lift: Keeping Pop-Ups Fresh The Second Time Around

Sometimes the maxim “If it ain’t broke don’t fix it ” just doesn’t apply. To wit event marketers working on the second iteration of a successful pop-up face a unique struggle: finding the balance between creating a unique experience that capitalizes on all the great elements from the first pop-up while introducing enough new stuff...

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January 28, 2010

EM’s year in review

EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking Saying that this was one of the industry’s toughest years on record would be an understatement. First the banking industry imploded on itself...

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January 28, 2010

Branded t-shirts go fashionista

This year’s hottest consumer event interactive turns giveaways into works of art AH THE UBIQUITOUS BRANDED EVENT T-SHIRT— often given away and yet so rarely worn in public (the gym doesn’t count).

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