Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement practices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
  • B-to-C Events

    Official Days Can Forge Ties with Local Citizenry

    Government proclamations aren’t just for recognizing causes anymore

    Secretaries day. Earth Day. Leif Erickson Day. (We don’t get that last one either.)

  • B-to-C Events

    25 Tips for Keeping Event Staffers Happy and Motivated

    25 tips for keeping your top event staffers happy and motivated

    It’s 110 degrees in the shade with four hours to go and your brand ambassadors are still working the footprint like their lives depended on it. They’re engaging attendees they’re flashing their pearly whites and they’re making your brand look good. Real good. Is it the caffeine kicking in? The promise of a paycheck? The free branded polo?

  • B-to-C Events

    Event Design on a Dime

    Whether you’re managing design and fabrication in-house from soup to nuts or farming out the whole shebang to the hipsters with the designer glasses cutting costs ultimately comes down to you. What to do to stay current in the eyes of a discriminating public when funds are running low? Before you send your design budget to the chopping block consider these top trends and economical tips.


    Trend: reinvention

  • B-to-C Events

    Companies are not listening to their customers

    A RECENT STUDY by the CMO Council found that when it comes to listening to their customers most companies are turning a deaf ear. That’s surprising especially in this environment where feedback is more critical than ever in the quest to retain customers and attract new ones.

  • One Way to Target Baby Boomers? Focus on Adventure
    B-to-C Events

    How Brands are Turning to Events to Engage Baby Boomers

    Iconic rocker Mick Jagger is one. So are big screen hunks like Viggo Mortensen and Richard Gere. And sex symbols like Jamie Lee Curtis, Christie Brinkley, Kerry Smith and Madonna. Yep the over-50 set doesn’t look like it used to Mavis. Baby boomers (those born between 1946 and 1964) are not only looking younger and living […]