Author archive for Jessica Heasley
Five Must-Have Merger-Proof Contract Clauses
XM merged with Sirius in February. Enterprise Rent-A-Car bought Alamo and National in April. AT&T Bell South and Cingular Wireless finally made the marriage official in December. (For the moment anyway.)
Immersive Contests: Finding the Balance Between Brand Engagement and Overload
Perhaps it’s the success of American Idol and Dancing with the Stars those months-long contests that demand participants give it their hearts and souls. Those shows’ stellar ratings just might be the reason more brands are engineering long-term live events that ask consumers to devote their time energy and creativity sometimes for weeks or even...
Brand Marketers Build Awareness—and Goodwill—by Sponsoring Event Volunteers
Brand marketers build brand awareness—and goodwill—by sponsoring the actual event volunteers
The Air Force is Taking Off Thanks to Bleeding-Edge Cell Phone Technology at Events
The Air Force is taking off in new directions thanks to bleeding-edge cell phone technology being used at events Army Navy Air Force Marines. The one thing the four branches of the armed forces all have in common is aggressive recruitment goals. But for the Air Force the pitch is markedly different. “We’re the technology...