Author archive for Event Marketer
How Brands Activated for Football Fans at Super Bowl LIV in Miami
Before Jennifer Lopez and Shakira shook the house down with their halftime performance and before the Kansas City Chiefs defeated the San Francisco 49ers, a plethora of Fortune 1000 brands took over Miami to score points with football fans in the week prior to the big game. From Bayfront Park, where the Miami Super Bowl...
Experiential Marketing Report: 10 Trends for 2020
With insight from event experts, and analysis of top case studies, tap into the 10 trends shaping the year ahead…
How to Measure Event and Experiential ROI in 2020
Only six percent of marketers confidently measure event ROI, as reported by Adobe & Econsultancy…
Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR
The boldest brand experiences from the world’s biggest tech show Every January, top business professionals from a range of sectors pack their bags and head to CES to uncover what’s new and next in consumer technologies. But for event marketers, the world’s largest tech conference is also a pulse-check on experiential trends, from innovation to...