Event Marketer

In this mid-year forecast, event leaders share their predictions on what the industry has learned, and how it will inform its future Most event marketers have reported that the industry’s impending comeback still feels like a moving target. But now that cities are beginning to phase into complete reopenings, it’s given many hope that the […]

In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is in good hands. As we spoke to the nine marketers honored in this, our sixth annual B-to-B Dream Team feature, it became apparent that amid the quick decision-making and hyper flexibility required during a historic period for the industry, top […]

The partners, products and places event marketers need to plan and produce successful events in 2021—and beyond If you’re prepping for a return to live but you need just the right strategic partners and resources to transform your pre-pandemic portfolio into a post-pandemic powerhouse—we’ve got you covered. We created The 2021 Guide to Getting Back […]

Virtual events are here to stay—unlock insights on how organizations can best leverage event tech to prepare for the future…

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic. Below are resources to help marketers […]