Author archive for Event Marketer
Tech Case Study: AIMIA’s Best-in-Class Event Mobile App
How one mobile event app allows AIMIA to communicate the most up-to-date information with attendees…
Inside ‘Intelligent Events’: Measurement, Wearables and Personalization
In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to beverage, are incorporating virtual reality, biometrics, wearables and more into engagements. The result: events that are more personal, measurable and relevant...
Ex Awards 2017: The People’s Choice Winner
Inside Netflix’s “Luke’s Coffee Day,” a takeover of more than 200 mom and pop coffee shops across the country (Allied Experiential, New York City). The campaign won a 2017 Ex Award and the People’s Choice Award.