Author archive for Event Marketer
The Impact of Experiential Design on Millennials
Spending on corporate meetings and conferences has increased over the past few years, allowing companies to design meetings that generate more productive, impactful outcomes for attendees. As the number of participants increased, so has direct spending for both companies and participants. This means that not only are more meetings and conferences being held—but they are...
Introducing the Inaugural Brand Ambassadors of the Year Program
Brand ambassadors and temporary event staffers. They represent millions of dollars in marketing investments across the frontlines of live experiences in the U.S. event industry seven days a week, all year long.
2017 Fab 50: Recognizing the Industry’s Top Exhibit Builders
The top fabricators serving the event and trade show industry To say it’s an exciting time to be a fabricator is the understatement of the year in an industry that keeps pushing the bar higher with environments that are as sparkling in their design as they are functional and interactive. From large-scale touch surfaces to...
Trend of the Week: Coffee Talk
How an increase in coffee consumption is brewing a new experiential trend…