Author archive for Event Marketer
Inside Walmart’s Attendee-curated Virtual Holiday Meeting Strategy
Jenifer Bice is senior director of event solutions at Walmart. Her co-author, Bryan Mizelle is also senior director of event solutions with the company. The 2020 U.S. Holiday Meeting was activated in partnership with INVNT. To contribute to eventmarketer.com, email Kait at kshea@accessintel.com. All brand-side voices welcome. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot....
Getting Real About the Power of Virtual Events
Top ten best practices and tips for producing a powerful virtual event experience…
Run Awesome, Safe Events with Contactless Lead-Gen, Self Check-ins and More
See how these contactless solutions help execute safe events, lead-gen at scale and workflows…
Case Study: Inside a Hybrid Press Conference for Bosch Rexroth
When it came to showcasing its innovative, award-winning ctrlX AUTOMATION in a hybrid press conference, Bosch Rexroth turned to an industry leader known for its technical expertise and extensive inventory of leading-edge technologies—SmartSource, an ABCOM Technology Group company. Read the full case study here.