Event Marketer

The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

If it feels like you’re doing a lot more with a lot less—you’re right. Event marketers have always been masters of working on lean budgets and fast-paced timelines, but as events make their comeback and event teams set their sights on 2023, budgets and resources appear to be tighter than ever. In this “State of […]

The industry has experienced a seismic shift. Mastering the new event landscape requires recalibrating the role of content, aligning attendee expectations, leveraging design as an engagement tool and embracing an audience-specific mindset. Complete this form to download the full report.

Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Juanita comes to EM from Funworld Magazine, a publication of IAAPA, the Global Association for the Attractions Industry, where she oversaw editorial content development, strategy and the online IAAPA News Hub. Her experiences covering the world of attractions, theme parks and trade shows […]

One of the biggest misconceptions about women in events is that because women often represent a majority across the event marketing industry, they must be doing well.