Author archive for Event Marketer
Media Stunts: Dr Pepper Makes Music Reality Show In A Bubble
Dr Pepper and partner MTV are locking pop band Cartel into a transparent bubble on New York City’s Pier 54 and giving consumers all-angle access while the band records its next album. Beginning on May 24 all five band members will live in the 2 000-square-foot see-through bachelor pad and recording studio for six weeks....
Pop-ups: P&G Launches Temporary Salon To Showcase Beauty Brands
Procter & Gamble Canada recently took a collection of its beauty products off drugstore shelves and featured them in a temporary storefront called the Look Fab Studio. The space which resembled an upscale salon was open in the heart of Toronto’s shopping district from April 13 to May 13 and featured free on-site hair coloring...
Sports Marketing: Puma Creates Regional Golf-And-Gamble Scrambles
If PUMAPalooza doesn’t sound like your dad’s golf tournament then the marketing message is spot-on. Puma the German tennis shoe and athletic apparel company is launching a series of proprietary golf scramble events to shake up the game’s staid persona and get the word out about its recent entree into the golf category.
Grassroots: Scholastic Taps Into Harry Potter Mania With Bus Tour
To promote the last installment in the Harry Potter book series Harry Potter and the Deathly Hallows Scholastic is sending a purple double-decker (painted like a triple-decker) bus to libraries across the country. The Harry Potter Knight Bus tour based on the fictional Knight Bus from the third book Harry Potter and the Prisoner of...