Sampling: Ben & Jerry’s Lets Consumers Send Ice Cream To Friends - Event Marketer

Sampling: Ben & Jerry’s Lets Consumers Send Ice Cream To Friends - Event Marketer

Sampling: Ben & Jerry’s Lets Consumers Send Ice Cream To Friends

A three-city sampling effort for Ben & Jerry’s new pre-packed ice cream cones got consumers to help spread the brand buzz. Sampling teams in New York City and Chicago (both earlier this month)…
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