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Nightlife Marketing: Honda Puts New Ride In Front Of Concertgoers

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American Honda Motor Company has partnered with the House of Blues to promote its Fit subcompact in a multipronged campaign. An auction sweepstakes and in-club events will round out the initiative.
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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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