Nightlife Marketing: Honda Puts New Ride In Front Of Concertgoers - Event Marketer

Nightlife Marketing: Honda Puts New Ride In Front Of Concertgoers

American Honda Motor Company has partnered with the House of Blues to promote its Fit subcompact in a multipronged campaign. An auction sweepstakes and in-club events will round out the initiative.

Nine House of Blues venues are holding three “Fit In The House” nights each throughout June. A musical artist who appeals to the Fit’s demographic—young adult non-conformists per the brand—performs at each event. (Acts include Big Bad Voodoo Daddy and Johnny Lang.) While attendees wait in line they can explore a Fit display and chat with product specialists who also are handing out sweepstakes cards and running trivia games for prizes like branded t-shirts and hats.

Consumers can bid from June 20 through 30 on a Fit car that was custom-painted by folk artist Jack Poppitz. Bidding starts at $1 and proceeds will go to the International House of Blues Foundation. Agency: Maritz Fenton MO.

 

Photo Credit: unsplash.com/@arstyy

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