Author archive for Event Marketer
Sports Marketing: Canon Takes Tennis Strategy To West Coast
Canon is leveraging its multiyear partnership with tennis star Maria Sharapova in its activation strategy at the Pacific Life Open in Indian Wells CA. The sponsorship is part of the company’s expansion effort to include more West Coast event marketing for its PowerShot line of cameras.
Subway Surprises New Yorkers With Random Acts Of Fitness Rewards
Subway wants to shed its image as just a dieter’s fast-food delight so to kick off a new fitness-focused message and its new Fresh Fit menu options the sandwich chain hit Times Square—guerrilla-style.
THE HUMAN SIDE OF BUDGETING: INVESTING IN BRAND AMBASSADORS
THE HUMAN SIDE OF BUDGETING: INVESTING IN BRAND AMBASSADORS
Breaking Campaigns: Microsoft Introduces Vista Office 2007 In 74 Cities
Microsoft is introducing corporate customers to the long-awaited new Windows Vista software and Office 2007 with launch events in 74 cities from January through March.The events are divided into two tours a Ready for a New Day campaign geared toward larger businesses and Microsoft Across America aimed at small- and medium-sized companies.