Author archive for Event Marketer
Alaska Town Renamed Jolt During Summer Solstice
Energy drink Jolt recently capitalized on the summer solstice—the longest day of the year—by airlifting cases of their product to sleep-deprived citizens of Barrow AK the northernmost U.S. city. The beverage was distributed precisely at the solstice (approximately 8 p.m. on June 20)—which was exactly five weeks and six days after sunrise there with another...
Cartoon Network Creates Buzz For Star Wars Series
To create buzz for new series “Star Wars: The Clone Wars ” Cartoon Network is hitting eight malls through Nov. 9 with activities targeting kids and tweens (adults can play too). The network picked malls to reach an across the board demo in one shot. “We also wanted the opportunity to get foot traffic with...
Sheraton Employees Promote New Service
To create awareness for its Microsoft-powered Link@Sheraton service 600 Sheraton employees were bussed from its White Plains New York Starwood headquarters to work from Central Park from 8 a.m. to 3 p.m. on Sept. 15. Dubbing it the Sheraton Global Out of the Office Day the company organized similar events that day at locations in...
Canadian Club Teams Up With Movember Foundation
Beam Global’s Canadian Club whisky is partnering with the Movember Foundation an organization created to raise funds and drive awareness about prostate cancer for a promotion that encourages men to grow and groom a “Mo”—Australian slang for moustache—in November.The brand is challenging consumers Beam Global employees and distributor partners to grow the best moustache and...