Author archive for Event Marketer
A Diamond Is Forever Captures Kisses
For four days in December New Yorkers were invited to pair up and grab a smooch for the cameras under a mistletoe sculpture in Madison Square Park. The Unbreakable Kiss Mistletoe Installation sponsored by A Diamond Is Forever was open from Dec. 1 through Dec. 4. Couples who kissed had their amorous moment recorded by...
Allstate Hosts a Sweet Fan Fest
Sugar Bowl title sponsor Allstate kicked off the New Year with the 2009 Allstate Sugar Bowl Fan Fest held in New Orleans Dec. 31-Jan. 1. The Fan Fest offered interactive football-themed games and exhibits live broadcasts of games Allstate Sugar Bowl official pep rallies with cheerleaders and bands from the University of Alabama and the...
Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit
Turner Classic Movies is letting consumers step inside a vintage DC-3 airplane as part of the network’s activation at four air shows this summer. The cable channel has set up shop at shows in Seattle Indianapolis and St. Louis and it heads to Virginia Beach VA this weekend. (It also exhibited at the Chicago Air...
Pop-ups: Starbucks Brews Temporary Old-school Coffeehouse
Starbucks Coffee is inviting consumers to check out a traditional coffeehouse atmosphere with a New York City pop-up store. Open from last Thursday through next Monday—to coincide with Fashion Week—the Starbucks Salon is hosting readings and musical performances including a show by Darryl McDaniels better known as DMC from the group Run DMC.