Author archive for Event Marketer
AT&T Leverages Its Own Technology At Lollapalooza
At Chicago’s Lollapalooza music festival held in Grant Park Aug. 1-3 title sponsor AT&T activated with an interactive experience showcasing its products and was the wireless sponsor of Mindfield an area designed to enhance the concert experience with interactive games and activities.
ESPN Taps Into European Pride To Promo UEFA
To drive ratings and awareness of its first-ever broadcasts of the UEFA Euro 2008 soccer championships (an international tournament with no U.S. team competing) ESPN reached out to European fans living in the U.S. by speaking their native tongue. The four-week street campaign hit European enclaves and neighborhoods in Chicago New York City and San...
Ben & Jerry’s Recreates Bed-In Event To Promote Peace
Press Events: Ben & Jerry’s Recreates Famous Bed-In Event To Promote Peace
Bacardi Mixes Beats To Build Brand Preference
The Bacardi Live Tour will travel to 14 cities this fall bringing rum-based cocktails and high-profile djs to the 21-and-over crowd at bars and nightclubs in the Midwest and Texas. The invitation-only influencer events will feature a mojito bar and dedicated mojito area a 20-member brand ambassador team and professional dancers. Attendees will be encouraged...