Author archive for Anna Huddleston
U.S. Army Launches Augmented Reality Game
The U.S. Army on Feb. 11 launched Army-Race for Strength, an interactive Augmented Reality (AR) game, to engage prospective recruits and showcase the technology and training used to develop strong soldiers. The AR game debuted at the Army’s Strength in Action Zone exhibit at Daytona International Speedway, Auto Club Raceway in Pomona, CA, the Chicago...
Harley’s New Forty-Eight Goes Back to Basics
Harley-Davidson in January officially unveiled its new Forty-Eight motorcycle before a crowd of riders, media and chopper enthusiasts in the basement of New York’s hip Ace Hotel. The sneak preview took place one night before the New York Cycle World International Motorcycle Show, which took place Jan. 22 to 24 at the Javits Center. Harley-Davidson...
Strategic Snapshot
In the marketing realm, events must strike a unique balance between hightech and high-touch that can create both immense rewards and daunting challenges for event planners and marketers. At their core, events communicate meaningful information, but their success hinges upon the ability to do so in a visually engaging way that stimulates the senses and...
Inside the World of Social Media
A new report from the Event Marketing Institute, and underwritten by Jack Morton, takes a fresh look at social media and its impact on the event and tradeshow industry. Social media comprises myriad tools, applications and Websites that connect people who have mutual interests. Social marketing employs the principles that guide the use of those...