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B-to-C EventsAgency Executives Talk 2011—and 2012
The event industry seems to already be moving faster in 2012 than it did in 2011. If that’s possible.
With strategies set and most budgets finally approved, watch for first-half action across all categories.
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B-to-B EventsIndustry Spending and Changes: 2012 EventTrack Study
The Event Marketing Institute (eventmarketing.com) and leading experiential marketing agency Mosaic (mosaicxm.com) have unveiled the most comprehensive annual study of event marketing spending and activities ever fielded. The groundbreaking study found that event and experiential marketing spending by companies is growing much faster than the overall economy. The EventTrack 2012 study found that in a […]