Anna Huddleston

Macy’s department store offered fans of the New York City’s iconic parade unique content downloads via Bluetooth and wi-fi to deepen the experience and build excitement around the big event.

Welch’s the grape juice brand has partnered with Scholastic Parent & Child magazine in a Harvest Grants program to help 100 schools nationwide grow fruit and vegetable gardens. Their bounty will be the source of nutritious meals cooked at home or in school or donated to local food pantries.