Author archive for Anna Huddleston

October 1, 2010

Bravo Samples Desserts in Three Cities

To generate buzz for the third incarnation of Bravo’s “Top Chef” series, “Top Chef Just Desserts,” the network put branded gourmet dessert trucks on the streets of Chicago, Los Angeles and New York City, and used Facebook and Twitter to disclose each location minutes before arriving at each stop. The trucks were part of a...

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September 20, 2010

AARP Orlando Event Goes Digital

 Orlando@50+, the national event and expo sponsored by AARP that is expected to draw more than 25,000 people aged 50 and older to Orlando later this month, this year will feature the AARP Digital Experience, a virtual event that expands the reach of the three-day extravaganza for members, exhibitors and sponsors.

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September 15, 2010

Tic Tac Taps into Emmy Buzz

Candy brand Tic Tac took advantage of the excitement surrounding the Emmy Awards on Aug. 30 to be the lead sponsor of a Luxury Gift Lounge at the SLS Beverly Hills Hotel two days prior to the show. Organized by Los Angeles-based GBK Productions, the gift lounge invited media and celebrities to interact with brands...

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September 15, 2010

Tech Deck Gets Air with Tony Hawk

This summer, skateboarding toy brand Tech Deck took its line of fingerboards to Europe as a sponsor of the Tony Hawk and Friends tour. The sponsorship activation was designed to build brand equity and get kids excited about fingerboarding—a game where players use their fingers on a miniature toy skateboard to perform tricks similar to...

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September 1, 2010

Brita goes Back to School

Brita this month is handing out reusable water bottles and coupons on eight college campuses to drive students to local stores to purchase one of its signature water pitchers. The program kicked off on Aug. 20 and runs through September at the Evergreen State College in Olympia, WA, George Washington University in Washington D.C., Gonzaga...

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