Experiential Marketing Trend of the Week: Event Spas
Gen Z helped put wellness on the map, both as a lifestyle space and a…
Video: Watchlist 2025 Honorees Talk Event Trends, Budgets and Best Practices
We’re celebrating the Watchlist, a collective of brand-side event marketers who are taking experiential to…
Watch The Brief, Live! November 2025 Edition: Experiential News & Ideas
The editors of Event Marketer recap their top experiential stories from November with a buttery…
Field Report: 11 Memorable Activations from the AWS re:Invent 2025 Show Floor
If you’ve never taken a slide instead of an escalator, you haven’t been to AWS…
Full Coverage: The 2025 Experience Design Awards
The editors of Event Marketer have unveiled the winners of the 2025 Experience Design Awards,…
Experiential in Color 2025: Inside the Program’s New Mentorship Initiative
Since the inception of our Experiential in Color recognition program in 2021, created to shine…
IAAPA Expo 2025: Eight Exhibit Trends from the Business of Fun’s Show Floor
When the global attractions industry gathers under one roof at IAAPA Expo, it’s a bit…
The 2025 Women in Events Special Report
Bozoma Saint John, one of the most influential chief marketers in recent history, might have…
The 2025 Women in Events Roundtable
This year's invitees convene to talk 2026 forecasting, multigenerational superpowers and strategic career moves...
Agency News: Spiro Announces its Acquisition of 2Heads
Spiro, a global experiential agency within GES, has announced its acquisition of 2Heads, a creative…