CCM Hockey House: Five Tips on Leveraging Private Homes for Experiential Activations
A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro…
How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform
Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in…
Top Booths from the 2024 New York International Auto Show
The 2024 New York International Auto Show featured a tight cast of brand characters as…
The Brief: ‘Smackable’ Billboards and Subterranean Cooking
This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza…
Ignite by 4-H Summit: Ideas and Inspiration from a Conference Built for Teens
What can event marketers expect from the next generation of event attendee? Look no further…
As Las Vegas Bets on Big Sporting Events, Brands and Agencies Offer Tips for Activating in the City
Las Vegas has long been known as Sin City, but lately, the city has vied…
BÉIS Partners with Scrub Daddy, Branch Basics on a ‘Car Wash’ for Luggage
Following last year’s three-city hotel pop-up program, BÉIS kicked off 2024 with a fresh spin…
The Brief: Gravy Races and Gold Bunny Getaways
This week’s hot takes on hot topics in experiential marketing cover celestial creations, gravy races…
Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024
If there ever was a trade show that’s all about sampling, it’s arguably Natural Product…
How Nespresso Turned a New York City Elevator into a Mini Café
Nespresso is taking its “There’s Always Room for Great Coffee” campaign messaging seriously. And literally.…