Novartis Educates Women About Reclast
Pharma company Novartis has launched an educational tour to promote Reclast a new once-a-year osteoporosis…
State Farm Targets Women
State Farm connected with women through a mall marketing program targeting shoppers on Black Friday…
Scion Goes Back to High School
Scion is targeting teens with a program that will have high school students creating marketing…
Charmin, Duracell Relieve And Recharge New Yorkers
Duracell partnered with sister Procter & Gamble brand Charmin at its popular restrooms pop-up in…
Product of Green
Eco-friendly home and personal care product maker Method like most eco-friendly brands views itself as…
5 Tips for Blogger-friendly Activation
As bloggers become more respected thought leaders brand influencers and essential allies in the pursuit…
Ready Set … Action: Stunts Lead to Big Buzz
Event marketing done right always creates buzz but brands looking to extend that word of…
Turning Disaster Into Opportunity
Imagine staging a global financial leadership conference with former Prime Minister Tony Blair former chairman…
Digital signage is More Than Glorified TV
Digital signage—you know those high-def plasma screens electronic billboards and scrolling messages you see in…
HBO Hugs It Out For Store Promo
HBO’s New York City store HBO Shop recently leveraged holiday buzz with a program designed…